The Importance of Responsive Website Design

The Importance of Responsive Website Design

Why Responsive Website Design Is Even More Important Today

In April 2015, Google has made an official announcement that the mobile “friendliness” of your website will have an impact on rankings, using this as part of a ranking factor. Now while this is very important to note, especially if you want to continue being found on the web and through mobile search, it’s not the only reason you should be considering building a responsive website. There are many advantages and what we’ll be discussing here are a few of the most important reasons why you should be looking more carefully into this if you already aren’t.

First off, let’s clarify what it means to have a responsive website layout. This means that a website is constructed to have all the content, structure, images plus video to be visually the same when viewed on any device but also be clear. This means that when one views a website on a desktop, the website design will adjust to conform to whatever device you are using such as a tablet or mobile smartphone.

While some would argue that you can pinch and squeeze to expand on responsive sites to work, it is just another step that a user has to take and for some an inconvenience when compared to other websites that do have this feature. This is the standard that everyone expects so implementing it is highly recommended if you haven’t done so yet. You’ll be saving money by having one website that does it all versus having a desktop and mobile version of your website to be maintained. Now let’s get into more details of the other benefits.

Responsive design is super flexible. Just check any current responsive website and notice the fluidity of how the site reacts when you scroll through it. This “effect” is again what mobile device users expect so seeing your static design will normally imply a negative impression on your website. If you need help, don’t hesitate to contact Top SEO Brisbane.

The user experience in this regard is also much better. While all would agree that it’s content that draws them in, it’s how one can consume it that will ultimately lead to the best conversions in this high attention deficit society. By providing the information in a way that is easy to interact with, with no need for long scrolling or resizing, leads to the best user experience and that is what we all desire to achieve as prominent websites.

If you’ve invested heavily into your current site, the thought of remaking it into being responsive may seem daunting and even cost prohibitive. That being said, with the need for having mobile friendly versions of your website to satisfy the search engines as well as the need to be fresh in your marketplace’s eyes, biting the bullet and actually creating a responsive website will actually save you in the long run. As mentioned before, maintaining two sites (desktop and mobile) will start to add up in costs so making the move now is smarter to keep or even improve your current search engine rankings.

Speaking of search engines. Google has already gone in public to saying that responsive web design as the industry best practice. It makes sense since it is less work for the search engine spiders to have to crawl both your primary site and the mobile version of it. Preference will lean more heavily to the responsive websites. It improves user experience, and that is your goal as a website owner no matter what.

Responsive websites are also easier to manage for those who are in charge of it. Cutting back on working on two websites allows all the focus to be where it should be. Improving your brand and usability. Hopefully what you read has convinced you that you should at least look into this and switch over if you haven’t already.